The Hat Makes The Woman

Two summer hat styles by Pandemonium Hats

It is a series of happy coincidences that has brought Leigh Young to her current place in life as a successful entrepreneur of handmade hats, made under her Pandemonium Hats label.  Currently based out of her home studio in Burien, Washington, she has experienced the strange phenomenon of having her business explode during these recession years.  So, how did it all happen?  Let's find out!

"Grace" hat

I asked Leigh when she started sewing.  She said, "I don't completely remember.  However, my mom once showed me a rather hideous-looking doll which she said I made when I was 7.  I made a few things back then, but was mostly messing around.  I'd lay down on a piece of fabric and cut it out around me.  Then drape it together and sew it up.  None of it was any good."

Unable to get a class she wanted in high school, she ended up in a sewing class.  Happily, she liked it enough that after graduation, Leigh went on to design school at Seattle Central Community College.  Their program is quite excellent.  "I really developed excellent technical skills there."  After graduating in the early 90s, she developed a line of 1920s-inspired clothing with an edgy feel, and thus was born the Pandemonium label.  She sold these at retail shows and fund-raisers, but it was tough going at the beginning, so Leigh held down three other jobs to make ends meet, including loading trucks for UPS.

Acrylic "patterns" for various
hat styles

One day, she got a call from the owner of We Hats, an independent hat maker in Seattle, who was looking for help making hats, and started working there.  And thus, another happy coincidence occurred.  When that owner retired, Leigh took over the label and continued making and selling the line.  At this time she was still working on her clothing line on the side, but getting buried by the costs.  She noticed how much fewer capital costs were involved in making hats, and gradually switched her focus to this.  By 1998, it was all hats.

Bolts of fabric waiting to become
hats, scarves and handbags

Happy coincidence #3 happened here, when she did the large wholesale clothing trade show in Las Vegas.  While the show itself didn't go so well, she got her first sales rep - which led to other reps, and ultimately sales to boutiques all across the US and Canada.  And then, just a few years into it, came 9/11.  Like so many other small businesses, her sales plummeted.  But she just hung in there and kept at it.  Business grew ever so slowly, but followed an upward trajectory.  As things grew, she gradually added scarves and handbags to the line.

Leigh Young herself
in a new product for 2012,
the fur collar!

So now here we are in 2012, and still feeling the effects of an economic recession.  Yet for Leigh Young, the past two years have seen explosive growth in her business.  Why?  The luxurious faux fur fabrics she added to her line back in 2000 suddenly took off.  "The demand for these faux fur products is just crazy", she says.  The orders have come rolling in so fast!  With more orders coming in than she could possibly make by herself, she had to suddenly become an employer.  Finding workers with the necessary technical skills to get the quality results for which she was known proved frustrating.  For the 2011 winter season, she had thirteen sewers working hard at the peak.

Two women hard at work in May, sewing the
faux fur products in preparation for
the many orders soon to come in for winter.

In preparation for this third winter with many and large orders for the faux fur, Leigh is preparing well in advance.  Rather than waiting for an order to come in, and then begin making it, she is looking at order history to determine top sellers.  Many of her sewers are hard at work creating a nice back stock supply!

Faux Fur finished back-stock

Leigh's spring/summer hats are also quite wonderful.  With lovely fabrics and easy-to-wear styles, she describes her customer as a woman between 18 - 50 who has a little more confidence and style than the masses.  She's not afraid to stand out a bit.

Leigh is looking forward to continued business growth, but wants to stay with small stores and boutiques.  No big box stores for her; she prefers working with small independent business-owners like herself.  She loves the freedom of working for herself, despite the many hard knocks along the way!  I think we'll be able to enjoy many more years of casual yet fun hats from Pandemonium.

Enjoy this video of Leigh herself, showing the variety of ways to wear another new product this winter - a 3-button scarf!  And then, look forward to getting one for yourself this coming winter!  Click on the link below...

Demonstration: the 3-button scarf

Join us Thursday, May 17, 2012 for a trunk show featuring Leigh Young's Pandemonium Hats for spring and summer!  We hope to see you that evening from 5 - 8 pm.

Cheers,

Manya Vee

www.ManyaVeeSelects.com

It's a Wonderful Mystery: Birgit Moenig's Silk Scarves

Birgit Moenig has been sharing her love of painting on silk for over 25 years. What she loves even more than painting on silk is meeting women who feel happier because they are wearing one of her scarves. And that's what it all comes down to: bringing as much happiness as possible, through the beauty a silk scarf can bring to a person and her world.

A happy customer, wearing her
new Birgit scarf

Hailing from Germany originally, Birgit was exposed to silk painting very early. Many German housewives know how to paint on silk, so it was a common, everyday thing to do. Initially, she just picked up some silk, opened some dye, and put it on the silk as she had seen so many others do so effortlessly. She applied her artist eye to it as well, and got inspiration from other artist friends also applying dye to silk. “It's an on-going learning process even today,” she exclaims. “I still talk to my artist friends, and we are always trying new things to see what works best.”

Before painting on silk, Birgit had tried watercolor on paper, “but it didn't take,” she says. Acrylic on canvas was better, and in fact she painted and sold miniature folk paintings at the Pike Place Market when she and her husband first arrived in the States in 1980. But dyeing silk was what she really loved to do. “Designing something and staying inside the lines isn't very fun,” she says. “So I developed my silk dyeing to avoid that. It's a more abstract approach with colors overlapping and flowing together.”

Using a brush to "paint" the dye
onto the white silk

People are drawn to the beautiful colors Birgit uses on her scarves. At Manya Vee Selects, we love to watch people have their eye drawn to our scarf rack and its colorful array of her scarves. They can't resist walking over and touching them! Birgit finds the color choices and blending to be a constant challenge. “It's a wonderful mystery. When it's all done, that's when you know whether it worked or not.”    

Multi-colored scarf by Birgit

The technique is what causes the challenge. A non-toxic, water-based liquid dye is applied to dry, white silk. Colors are always more intense when they are wet, so controlling the strength of each hue is difficult. In addition, not as many colors are available as before, so that means more blending is required to achieve a full palette with lots of variety. In the end, Birgit confesses that her color choices are very intuitive. Of course, I have a feeling her 25 years of experience helps guide the intuition to get her beautiful results.

Birgit's scarf rack at Manya Vee Selects

Birgit works with her husband, Dieter, closely these days. This teamwork began when he lost all contracts for his own business after 9/11. He had been making high-tech satellites for ships. That left him with a lot of time on his hands. One piece of equipment he used in his business is a water-jet, which can cut cleanly through metals. He designed some 3-D ornaments made out of Boeing surplus aluminum, each one cut with that water jet. They were very successful. More designs followed based on customer requests.

Next, customers began asking for 3-D earrings. This required much smaller pieces, and thus more precision in cutting. His huge machine wasn't made for such detail. Upon discovering it would cost $28,000 to re-tool it, he gave up for a while. But the requests kept coming, so he figured out a way to re-tool it himself, costing only $2,000. He graduated the metal to titanium since aluminum has such a low perceived value, and grew his own customer base with this new product.

Three notKnot styles

A scarf woven into a
notKnot

The next product he invented ties Dieter's and Birgit's respective products together very closely – the notKnot! Based on a concept floating around in Birgit's head, each notKnot is cut out with the water jet using thick stainless steel. It allows a person a great deal of flexibility in how to wear the scarves, by weaving them in and out of the openings, making the scarf a bit more like a piece of jewelry.

Now, in addition to showing her scarves at Manya Vee Selects in Edmonds, they tour the country together doing art fairs and selling their wares together, finding new fans at each new show they do. Birgit loves returning to a place and meeting customers for a second, third and fourth time. It gives her great joy to hear how much the women enjoy wearing her scarves. It is an extra special day when someone sends her a card or email letting her know how much they love wearing her scarves.

Birgit and Dieter at an art show

We're in our 12^th year now at Manya Vee Selects, and Birgit is one of just a few artists whose work we've carried since the beginning.  Her scarves find passionate new wearers almost daily. We love passing along those stories to Birgit from our own customers, who simply can't resist that scarf rack and end up buying one, then two, then another for a gift, and so on. Go ahead and write your story here in the comments about your Birgit scarves, so we can share it with her too.

And of course, make your own pilgrimage to The Scarf Rack, and see for yourself how happy and beautiful a new Birgit scarf can make you feel!

See you soon,

Manya

P.S.  Here are links to previous blogs that show some scarf-tying methods.

http://manyaveeselects.blogspot.com/2011/11/3-scarf-ideas-to-spiff-up-your-wardrobe.html

http://manyaveeselects.blogspot.com/2010/07/from-neophyte-to-expert-in-2-hours.html

April 16, 2012

3 Scarf Ideas to Spiff Up Your Wardrobe

I bet each and every woman reading this post has several scarves stuck way back in a drawer somewhere that she never wears.  We seem particularly challenged in figuring out how to wear the darned things!

Learn this tying
technique by watching the
video below

If any of you have visited Paris, you know that every neck is adorned with a lovely scarf - no outfit is complete without one.


Let's try a few easy tricks with long narrow scarves in particular, and you'll be getting compliments on your new look in a jiffy!


First - stop wearing scarves like everyone else in the Northwest - doubled in half, then put around your neck and both ends through the loop.  It's ubiquitous.  That can translate to "boring."




Instead, try this nifty trick for an entirely new look that starts the same basic way.

Next, here are some simple and inexpensive tools to maximize your scarf potential.

The Grip

THE GRIP is the invention of Everett artist Dieter Moenig.  A simple plastic ring that looks suspiciously like a life saver, this $4 item comes in an array of colors, and totally transforms your scarf.

Wrap the scarf around your shoulders like a shawl.  Grab a little piece from each inside edge, at solar plexus level.  Make little pointy-dudes with the edges (yes, that's the technical jargon), and put them through the center of the grip.  Pull until it's nice and snug.


Wear it right in front, or pull it off to the side for an assymetrical look.

Scarf with Grip

Three notKnots

THE NOT-KNOT is another invention of Deiter's.  These stainless steel pieces are cut with a water jet, leaving the inside super smooth, thus avoiding any edges to catch and tear your scarf.  Available in two sizes and lots of shapes.  Small is $24, large is $28.  The small size works on light-weight, delicate scarves while the larger can handle thicker scarves.

Simply weave the scarf in and then out, and presto!  Your scarf is more like a piece of jewelry!

Those three notKnots in use

So get those scarves out of the drawer and start wearing them!  It's cheaper than a new outfit, and will have compliments coming your way all day long!  They are also an excellent gift idea for your pals who wear scarves frequently.  What a nice surprise for them.

Manya Vee

www.ManyaVeeSelects.com

Visit us today!

Manya Vee Selects

409 Main St

Edmonds, WA  98020

425-776-3778

Hours: Daily 11 - 6, Sunday & Tuesday noon - 4

From neophyte to expert in 2 hours!

Elaine and Nancy were drawn into the store by the scarves in our window display.  They mournfully walked up to our scarf rack and said "We love scarves, but we never know how to wear them."  As you can imagine, that is like a sparkly thing to a crow for this seller of wearable art!

First, I showed them how to do the twist (something I've taught many of you as well!).  Naturally, they had to follow the rule and be able to do it on their own at least twice before they were allowed to leave the store.  They took to it like a fish to water!  Both were experts at it in no time.

Next, I introduced them to the Scarf Toy Shelf.  You know, there's an entire store devoted to car toys.  Well, we have a shelf devoted to Scarf Toys.  These toys include notKnots, Scarf Rings, and magnetic pins.  All create a very different look with the very same scarf, offering a multitude of fun options.

Their minds were spinning out of control with so much scarf potential at their fingertips!  Other customers came in demanding my time, while Elaine and Nancy stayed in the scarf zone playing and playing.  In between customers, I'd pop on over and show them something new.  Then they'd be off and running trying that out, and having a very good time.

Their laughter and fun drew other customers over to watch, and low and behold, they were teaching them how to wear the very scarves they themselves didn't know how to wear mere moments before.  They even demanded be able to do each style at least twice on their own before leaving the store!  It was such a hoot!

After about an hour or so, they were actually inventing their own variations to the few things I showed them.  Proud as punch with their new inventions, they made sure I got to see each one.

Naturally, each one went home with a new scarf and some scarf toys, ready to take on the world with their new-found love of scarves.

Manya Vee
ManyaVeeSelects.com